Learning digital marketing from Google is a fantastic way to gain practical knowledge and skills in this rapidly evolving field. Google offers a range of free resources and certifications through its online learning platform, Google Digital Garage. Here's a step-by-step guide on how to learn digital marketing from Google:

1. Start with Google Digital Garage: Visit the Google Digital Garage website (https://learndigital.withgoogle.com/digitalgarage) and sign up for an account. This platform provides a comprehensive collection of free online courses covering various digital marketing topics.


2. Explore the Fundamentals of Digital Marketing Course: Begin by enrolling in the "Fundamentals of Digital Marketing" course. This course covers the basics of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and more. It consists of video lessons, quizzes, and practical exercises to reinforce your learning.


3. Complete Additional Modules: After completing the fundamentals course, explore the additional modules offered by Google Digital Garage. These modules delve deeper into specific topics like analytics, display advertising, mobile marketing, and video marketing. Choose the modules that align with your interests and goals.


4. Utilize Learning Paths and Lessons: Google Digital Garage offers learning paths that guide you through a series of lessons tailored to specific areas of digital marketing. Explore these paths to gain a more comprehensive understanding of specific topics or disciplines within digital marketing.


5. Take the Google Ads Certifications: Google offers certifications in Google Ads, which are highly regarded in the digital marketing industry. Enroll in the Google Ads certification program and complete the necessary exams to become certified in Google Ads fundamentals, search advertising, display advertising, video advertising, shopping advertising, and measurement.


6. Explore Additional Google Marketing Tools: Google provides a wide range of marketing tools such as Google Analytics, Google Ads, Google Trends, and Google Keyword Planner. Familiarize yourself with these tools and their functionalities to gain hands-on experience in implementing digital marketing strategies.


7. Engage in Practical Projects: Apply your knowledge by working on practical projects. Create and manage campaigns using Google Ads, track website performance using Google Analytics, or develop a social media marketing plan. Hands-on experience will solidify your understanding of digital marketing concepts.


8. Join Google Digital Marketing Communities: Engage with other digital marketers and industry professionals by joining Google Digital Marketing communities. Participate in discussions, ask questions, and share your insights. Networking with others in the field can provide valuable opportunities for learning and collaboration.


9. Stay Updated with Google's Resources: Digital marketing is a dynamic field, and staying updated with the latest trends and updates is crucial. Subscribe to Google's official blogs, such as the Google Ads Blog and Google Analytics Blog, to receive the latest news and insights directly from the source.


10. Practice Continual Learning: Digital marketing is constantly evolving, so it's essential to cultivate a mindset of continuous learning. Stay curious, explore new tools and strategies, read industry blogs, and attend webinars or conferences to keep expanding your knowledge and skills.


By following these steps and leveraging the resources provided by Google Digital Garage, you can acquire a solid foundation in digital marketing and position yourself for success in this fast-paced industry. Good luck on your learning journey!